We work with technology.
We love our smartphones and tablets and thin light air-inspired laptops.
We love the shiny new app that makes everything faster, easier, cheaper, and more stable, more secure, more intuitive.
We love the new features with the upcoming version that promises to automate everything we don't want to do, to turn us effortlessly into amazing artists, photographers, programmers, designers, to create things magically with a click of a button.
We love technology – everything new and exciting and trendy and next-gen.
So we can't stop reading about technology. We can't stop wanting to know more about the next great tool that's gonna make our lives easier. We can't stop downloading and installing and toying with trials version of apps that do the same thing differently. We can't stop comparing and debating which feature from one app is better than the rest but lacks the time-saving features from that app and that other app. We can't stop signing up for new web services that connects to all our social networks and devices and APIs and clouds and storage space and computing power to help us product management better, business strategy better, brainstorming better, saving money better, presentation better, social media marketing web3.0 mobile smart competition user-friendliness wow factor better. We can't stop reading reviews, and we can't stop arguing with ourselves in the comments.
We can't stop. We can't stop shopping for tools. We can't stop shopping for tools to actually quiet down and use them.
Shopping for the sharpest sword doesn't make us great swordsmen. Reading about beautiful products we can create with new tools doesn't make us great craftsmen. Watching new announcements from tool makers doesn't make us better creators.
Tools are meant to be practiced, not browsed or toyed with. Great tools help tremendously. But if we want to be great at using tools instead of being great at finding them, sometimes we just need to pick one and get going with it.
Sometimes, all we need is a simple pair of wooden sticks to get the job done.