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The Gap between Core and Casual – the Premium Casual

If you spend enough time observing the game industry, you know there are primarily two markets - the traditional Core market, and the red-hot new Casual market of today. The traditional Core market has been in existence since the days of Atari decades ago. It has evolved from simple games with ASCII art to complex games with close to real-life graphics. Step into any GameStopand most games you see in the shop would fit into this category. They are complex, deep, visually stunning, and often focus on serving the Core gamer market - male from 18 to 35. You see a lot of shooting, fighting, sports, racing, fantasy/sci-fi, military/war, action/adventure games in this market today.

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