Business, Games

Stop Trying to Make an Angry Birds. Build a Rovio

Jaakko Iisalo, Senior Game Designer at Rovio Mobile

You see Angry Birds generating millions of downloads, becoming an international sensation out of nowhere. You say to yourself, heck, I can make that too. So off you go, building the next physics based puzzle game with cutesy animal characters. Three months after the release, you realize your game is not going to be the next Angry Birds. You run out of steam and capital and close up shop.

“What went wrong?” you ask. “I did everything right, followed exactly how Rovio built Angry Birds.”

Except Rovio didn’t set out to build an Angry Birds. Rovio built out their team and talent in the mobile game space several years before they had Angry Birds.

When you try to build an Angry Birds, you set short term goals, take short-cuts, and dream of a quick payout.

It’s a great plan to make a lot of money quickly when it works. But for the majority of us, it won’t work out that way. You won’t have downloads in the millions, maybe not even thousands. The market will crush you like an angry tide over novice surfers.

Build a Rovio. Have a long term goal. Have a vision. Set a direction and build out a team you can continue working with – internally and externally. Counting on one game to make it big, you’ll only have one shot. Counting on a group of talents, you have a lifetime of opportunities.

 


Previously a strategist at Sony and a developer at EA, Brandon is the founder of Studio Pepwuper and co-founder of 30 Day Books who loves design, music, books, and games. He's also a bestselling author on Amazon and an avid violin player. (more about Brandon) --- Brandon holds an MBA from USC and an Economics degree from UC Berkeley.

(Pardon me for my typos and grammatical errors. Confession - I am a fob. :) - Brandon)



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