Games

A Visit to Nintendo

If you also grew up in the 80’s, you know how excited I was when I had the chance to go to Nintendo yesterday. 

Nintendo of America

To say my decision to start Studio Pepwuper was influenced by Nintendo would be a huge understatement. Without Nintendo, we wouldn’t have what we know as video games today. And despite many industry changes and technology cycles, Nintendo continues to create some of the purest forms of interactive entertainment today. 

Most amazing of all to me, is their ability to create games that can be enjoyed by people of all ages and types. Forget about casual / core, female / male, adult / kids, east / west, Nintendo has produced games that appeal to gamers across these borders we tend to put up when dividing people into groups. It’s easy to look at the ever-changing tech world and see Nintendo as a company that “doesn’t get social” or “doesn’t get free-to-play”, but we’d be ignoring its incredible understanding of – FUN.

Games don’t always have to be fun. But I can always use a bit of fun in games (or in anything really – RB would agree.)  

Nintendo 3DS, It's Fun

And of course, the first thing I did at Nintendo is to find mushrooms at Cafe Mario. I didn’t grow twice as big after eating them, but I caught a glimpse of gaming history in the Mushroom Kingdom. It made me twice as excited about what we are working on, and reminded me that despite all the stress that comes with the business, it’s FUN to be in this amazing industry! :)

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Previously a strategist at Sony and a developer at EA, Brandon is the founder of Studio Pepwuper and co-founder of Appcrafted and 30 Day Books who loves design, music, books, and games. He's also a bestselling author on Amazon and an avid violin player. (more about Brandon) --- Brandon holds an MBA from USC and an Economics degree from UC Berkeley.

(Pardon me for my typos and grammatical errors. Confession - I am a fob. :) - Brandon)



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